Discourse Analysis: An Analysis of Cohesion in SGM Presinuri 3 TV Advertisements

An Analysis of Cohesion in SGM Presinuri 3 TV Advertisements

By Vilya Lakstian Catra Mulia

ABSTRACT

Vilya Lakstian Catra Mulia. An Analysis of Cohesion in SGM Presinuri 3 TV Advertisements. Thesis. English Letters Department, Tarbiyah and Teacher Training Faculty.

Advisors: 1. Zainal Muttaqien,S.S.,M.Hum., 2. Kurniawan,S.S.,M.Hum.

Keywords: Discourse, Cohesions, Domains, SGM Presinutri 3 TV advertisements.

            Discourse becomes attention by people since it is a part of language activity in society. It contains many sentences which are arranged in continuity for making communicative language. Through this research, the researcher analyzes the three versions from SGM Presinutri 3 TV advertisements as the representations of discourse analysis. This research focuses on cohesion in order to investigate the relationships among language units. It is also supported by describing domains which exist in the advertisements.

            This qualitative research analyzes words, phrases and sentences as the data. After collecting the data from transcriptions, the researcher classifies and categorizes the data based on cohesions and domains in the advertisements.

            This research is able to explore the relationship among language elements in written and spoken discourse in SGM Presinutri 3 TV advertisements. The analysis is classified based on grammatical and lexical cohesions. As language use, cohesions are produced through their devices together with executed domains for adjusting suitable situation. Domains facilitate the participants in the advertisements in producing language through role relationships, locales and topics. The researcher gets result that cohesions and domains have relationship in language choice. Sentences and utterances are produced and performed well when they are done in appropriate domains where the participants are involved in.

Related Articles:

Seminar dan Penelitian

• CONVERSATIONAL ANALYSIS OF TAG QUESTION BASED ON GENDER AMONG STUDENTS OF LANGUAGE AND LETTERS OF IAIN SURAKARTA (A STUDY OF SOCIOLINGUISTICS)
• Improving Students’ Writing Ability on Recount Text by Using Scrambled Sentences
• IMPLEMENTASI MODEL PEMBELAJARAN COOPERATIVE SCRIPT DENGAN MENGOPTIMALKAN MEDIA WORK SHEET UNTUK MENINGKATKAN KEAKTIFAN BELAJAR SISWA
• PENINGKATAN KEAKTIFAN BELAJAR MATEMATIKA SISWA MELALUI METODE PEMBELAJARAN GIVING QUESTIONS AND GETTING ANSWER DENGAN MEDIA POWERPOINT
• PENERAPAN METODE EDUTAINMENT UNTUK MENINGKATKAN RESPON SISWA DALAM PEMBELAJARAN MATEMATIKA
• PENINGKATAN KEMAMPUAN PENALARAN MATEMATIKA SISWA MELALUI MODEL PEMBELAJARAN LEARNING CYCLE “5-E”
• REFLEKSI PELAKSANAAN KURIKULUM TINGKAT SATUAN PENDIDIKAN PADA PEMBELAJARAN MATEMATIKA
• MPLEMENTASI MODEL PEMBELAJARAN LEARNING CYCLE (LC) “5E” DENGAN MENGOPTIMALKAN MEDIA WORK SHEET UNTUK MENINGKATKAN MOTIVASI BELAJAR SISWA
• TYPE COOPERATIVE EXPERIMENTATION LEARNING OF NUMBERED HEAD TOGETHER (NHT) AND SEARCHING METHOD ON SUB SUBJECT CUBE AND BLOCK REVIEWING FROM STUDENT LEARNING MOTIVATION
• DISCOURSE ANALYSIS: Analisis Wacana Humor "Buku Bodoh" Karya Joger Bali Tinjauan dari Aspek Gramatikal dan Leksikal
• IMPROVING STUDENTS’ ENGLISH SPEAKING SKILL ACHIEVEMENT THROUGH CONTENT BASED INSTRUCTION APPROACH
• GENDER BIASED ELEMENTS IN THE ENGLISH TEXTBOOKS FOR THE STUDENTS OF JUNIOR HIGH SCHOOL IN INDONESIA
• SOCIOLINGUISTICS: A DESCRIPTIVE ANALYSIS OF REGISTER USED ON CAVING DIVISION
• A STUDY ON MILITARY REGISTER USED IN WAR MOVIE
• THE ANALYSIS OF REFUSAL EXPRESSIONS IN BARGAINING BETWEEN JAVANESE SELLERS AND BUYERS IN BUNDER MARKET SRAGEN (A SOCIO-PRAGMATIC APPROACH)
• A SOCIOLINGUISTIC STUDY ON REGISTERS USED IN CARD GAME ( A CASE STUDY OF REGISTER IN SIDOMULYO )
• Nomina Deverbal dalam Bahasa Banjar Kuala
• Improving Reading Comprehension Through Computer Assisted Language Learning (CALL) by Using PowerPoint Program
• Sintaksis Bahasa Jawa: FRASA VERBAL DAN VERBA MAJEMUK DALAM BAHASA JAWA
• A STUDY OF SOCIOLINGUISTICS: REGISTER USED IN BIRD TRADING
• DISCOURSE ANALYSIS: ANALISIS WACANA LAGU CAMELIA KARYA EBIET G ADE
• TYPES OF ELLIPSIS USED IN THE JAKARTA POST HEADLINE NEWS
• Improving Students’ Writing Skill by Using Narrative Video in Composing Narrative Text
• Javanese Speech Levels